Gourmet Ads appoints Ad2one
Ad2one has been awarded the media account for food advertising network Gourmet Ads.
The announcement:
Global digital group, AD2ONE has been appointed by the world’s leading online food advertising network, Gourmet Ads (www.gourmetads.com) to provide exclusive advertising access to millions of mainly female Australian grocery buyers online via its vast collection of quality small and large food websites. With a strong presence in the US, Canada, the UK and more recently Australia, Gourmet Ads specialises in reaching the grocery buyer online by managing advertising next to recipes online.
Gourmet Ads will join AD2ONE’s highly successful lifestyle channel focusing on delivering branding campaigns, particularly in the food, grocery and FMCG sectors, to drive sales and customer acquisition.
The Gourmet Ads network comprises of hundreds of editorially selected cooking based sites and features recipe websites, video food sites, food blogs and recipe search engines. These sites are where consumers are spending large amounts of time online researching recipes, making household meal decisions and developing their grocery shopping lists. Australian websites within its network include Tastydays.com.au, Chefspencil.com.au and Recipelover.com.au to name just a few.
“Gourmet Ads allows advertisers to engage with our unique audience of Australian women aged 25 to 55, who make the household’s buying decisions every day,” said Benjamin Christie, Founder and Managing Director, Gourmet Ads. “Apart from influencing just FMCG purchases, our grocery buying audience also influences automotive, financial and travel buying decisions for households.”
The Gourmet Ads Network provides food and wine publishers the ability to monetise their website or blog. Working with AD2ONE, Gourmet Ads now provides Australian publishers with a total end-to-end advertising solution without the need to have a third-party ad server.
Australian Managing Director Phil Duffield is delighted to welcome Gourmet Ads into AD2ONE’s successful consumer portfolio, which also includes Coles Online, Best Restaurants and Lastminute.
“Gourmet Ads has created a great business model, which has helped to monetise big and small food and drink related websites globally. We are really pleased to be working with such a successful grocery brand aggregator as this really widens our scope to include some of the world’s most influential ‘long-tail’ food and drink websites,” said Phil Duffield, Managing Director, AD2ONE Australasia.
Source: Ad2one press release
